The first pill that prevents premature ejaculation is launching in the UK tomorrow.
The drug could provide relief to tens of thousands of men afflicted with the embarrassing condition.
Medical trials revealed taking just one tablet one to three hours before sex helped men to last three times as long during lovemaking.
However, the new drug doesn’t come cheap. Couples will have to fork out £76 for a pack of just three 30mg tablets.
Until now men could resort to local anaesthetic sprays and creams to delay climax, but this would reduce sensitivity during sex.
The Priligy medication (dapoxetine) works by altering the levels of a chemical called serotonin in the brain. This helps give the man more control over when he climaxes.
It is a short acting SSRI or selective serotonin reuptake inhibitor – a family of drugs commonly used to treat depression and anxiety. Therefore it should not be used by those being treated for such conditions.
Priligy is available for men aged 18 to 64 and is on sale in some other European countries. It can’t be taken with alcohol as this can increase side-effects such as dizziness, headaches and feeling restless.
Men who are reluctant to see the doctor about the personal problem will be able to get a private prescription following an online consultation at Lloydspharmacy.com
Nitin Makadia, head of male sexual health at Lloyds Pharmacy, said: ‘Priligy has the potential to do as much for men’s sexual health as Viagra.
‘It will give sufferers a chance to improve the quality of their relationships and their general wellbeing.
‘Some men are understandably reluctant to discuss the problem with their GP so we are removing this barrier to treatment.’
It is estimated up to one in three British men suffer from the sexual problem at some point in their lives.
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