Passengers are angry about being forced to fly on a new Southwest Airlines plane featuring a bikini-clad model, saying it is “soft porn” and is offensive to families.
Israeli supermodel Bar Refaeli, currently dating actor Leonardo DiCaprio, is pictured lying seductively in a revealing white bikini along the length of the Boeing 737 as part of a promotional deal with Sports Illustrated.
The latest addition to the US-based airline was unveiled this month and is deployed like other aircraft in the fleet, servicing all its routes.
The airline has received a flood of criticism on its corporate blog about the promotion, with many passengers complaining about having to board an aircraft “covered in pornography”.
“I know Southwest is known for its fun, laid back qualities but this is just completely inappropriate to plaster all over the side of the plane.”
Mr Dawson was not alone in his disapproval, with many passengers slamming the aircraft as being in poor taste.
“(It’s) very tacky. I know Southwest is notorious for it’s fun, but this is simply in bad taste,” Don said.
“This looks like a flying porn ad! I’m a longtime fan of SWA, this is one reason for me to change airlines,” another customer, Yvonne, said.
Refaeli isn’t the first attractive woman to be featured in a Southwest promotion. The airline aired television commercials in the 1970s starring flight attendants clad in hot pants and go-go boots, a uniform said to be favoured by co-founder Herb Kelleher.
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